Lord setting up shop on his own
Price matters - but so does mailing list quality. Whalen attributes his 30 percent direct mail closing rate with a top-quality, highly specific mailing list. “I’d rather have good data at a competitive price than lousy data at a cheap price,” said Whalen.The company leased its new warehouse space with the assistance of Gleed Toombes and Steve Dowling of Commerce CRG and Spencer Knight of Knight Realty.The Capital-JournalThe firm has leased 9,000 square feet at 5490 S. Riley Lane, Murray, where it will move its warehouse functions next month, while expanding its office and showroom at 2585 S. State St., Salt Lake City.In today’s world of Web marketing and YouTube, mailing lists can seem like an “old-school” way to build local business. In fact, direct mail offers franchise owners a way to connect with their local audience and build their client base.
The Capital-Journal
Author: Mike Hall
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